Travelocity Booking
Scottsdale Convention Visitors Bureau
2011-12 Media & Sales Schedule
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Partner with Us

The 2011-12 Media & Sales Schedule is designed to help you strategically plan your marketing, media and sales efforts. We encourage you to maximize your programs by partnering in the Scottsdale Convention & Visitors Bureau’s cooperative opportunities.

By participating in a cooperative advertising buy with the CVB, you will receive discounted ad rates, can take advantage of additional advertorial space and merchandising, and will help increase the reach of the Scottsdale message.

Hosting clients for site inspections and familiarization tours, as well as joining the CVB for trade shows and sales missions, will provide your business with exposure and increased opportunities for sales.

Click for more information on each department's cooperative opportunities: Convention Sales, Communications, Marketing, Tourism.

During the year, programs can change as new opportunities arise. Check back regularly to see the most up-to-date schedule.

Key: M = Marketing     C = Communications      S = Convention Sales      T = Tourism
Purple = Cooperative Opportunities

Note: Marketing programs target U.S. leisure visitors unless otherwise noted or indicated by the program or publication.

July 2011 | Expand
M
CVB Leisure Visitor Email Landing Page
M
Golf World Monday Email
M,C,S,T
San Francisco Mission & Event, 7/19-23
M
Scottsdale Republic
M
TripAdvisor Scottsdale Destination Page
M
Executive Travel (Market: Meetings)
M
Google Pay-Per-Click
C,T
Arizona Governor's Conference on Tourism (Scottsdale), 7/13-15
S
Smart Mart (Denver), 7/14
August 2011 | Expand
M
Colorado Avid Golfer
M
CVB Leisure Visitor Email Landing Page
M
CVB Quarterly Meetings Email
M
CVB Quarterly Travel Trade Email
M
Scottsdale Republic
M
TripAdvisor Scottsdale Destination Page
M
Collaborate Magazine (Market: Meetings)
M
Google Pay-Per-Click
M
Robb Report
C,S,T
Denver Mission & Event, 8/21-25
C
Canada Media Mission (Calgary, Edmonton)
S
ASAE (St. Louis), 8/6-9
S
Incentive Works Trade Show (Toronto), 8/23-24
S
Connect Marketplace (Chicago), 8/25-27
S
M&C INTERact (Colorado Springs), 8/28-30
T
Los Angeles Receptive & Japanese Sales Mission
T
National Tour Association CoNTact Trade Show, 8/1-3
September 2011 | Expand
M
AirCanada’s En Route
M
CVB Leisure Visitor Email Landing Page
M
Golf World Monday Email
M
Scottsdale Republic
M
Travel Direct Email (Market: Meetings)
M
TripAdvisor Scottsdale Destination Page
M
AFAR
M
Colorado Avid Golfer
M
Connect Magazine (Market: Meetings)
M
Facebook
M
Google Pay-Per-Click
M
Ignite (Region: Canada, Market: Meetings)
M
M&C Magazine (Market: Meetings)
M
Smart Meetings
M
Vancouver Magazine
C
New York Media Mission
S
HSMAI Affordable Meetings National (Washington D.C.), 9/7-8
S
Sonoran Fall Meetings FAM, 9/18-21
S
Ohio Sales Mission
S
Sports Meetings FAM
S
Smart Meetings (Orlando), 9/25-28
T
New York & Connecticut Travel Agent Sales Mission & Client Event, 9/19-23
T
United Kingdom Sales Mission (London, Chester, Manchester, Edinburgh)
October 2011 | Expand
M
AirCanada’s En Route
M
Architectural Digest (Region: California, Delaware, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Nevada, New York, Pennsylvania, Texas, Virginia, Washington D.C.)
M
CVB Leisure Visitor Email Landing Page
M
Departures (Region: Chicago, Los Angeles, New York)
M
Food & Wine (Region: Chicago, Los Angeles, New York)
M
Golf Digest (Region: Canada, Chicago, Los Angeles, New York, San Francisco)
M
Golf World
M
Golf World Monday Email
M
Scottsdale Republic
M
Travel + Leisure (Region: Chicago, Los Angeles, New York)
M
Travel Direct Email (Market: Meetings)
M
TripAdvisor Scottsdale Destination Page
M
Collaborate Magazine (Market: Meetings)
M
emiles Frequent Flyer Loyalty Reward Program
M
Executive Travel (Market: Meetings)
M
Facebook
M
Golf News Now (Region: Canada, Market: Golf Trade)
M
Google Pay-Per-Click
M
National Geographic Traveler
M
Robb Report
M
San Francisco Chronicle
M
Smart Meetings
M
The Grove – Outdoor Signage Package (Region: Los Angeles)
M
Travelocity
M
Urban Daddy Email (Region: Chicago, Los Angeles, New York, San Francisco)
M
Vancouver Magazine
C
Vancouver Media Mission, 10/4-7
C
Travel Classics West Writers’ Conference (Vancouver), 10/6-9
C
Discover America Day Media Marketplace (Toronto), 10/3
C
Canada Media Mission (Toronto, Montreal)
S,C
Explore the American Southwest Meetings FAM, 10/23-26
S
ITME Motivation Show (Chicago), 10/4-6
S
TEAMS (Las Vegas), 10/3-6
S
IMEX Trade Show (Las Vegas), 10/11-13
T
MLT University (Minneapolis), 10/2-4
T
Showcase Arizona (Hermosillo), 10/6
T
Eastern Canada Sales Mission (Montreal & Toronto), 10/24-28
November 2011 | Expand
M
AirCanada’s En Route
M
Architectural Digest (Region: California, Delaware, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Nevada, New York, Pennsylvania, Texas, Virginia, Washington D.C.)
M
Colorado Avid Golfer
M
Custom Marketing Group Insert – Globe & Mail, Toronto Star, Calgary Herald, Vancouver Sun, Edmonton Journal, Montreal Gazette (Region: Canada)
M
CVB Leisure Visitor Email Landing Page
M
CVB Quarterly Meetings Email
M
CVB Quarterly Travel Trade Email
M
Departures (Region: Chicago, Los Angeles, New York)
M
Destination Weddings & Honeymoons (Region: Canada)
M
Experience Scottsdale Visitor Guide
M
Food & Wine (Region: Chicago, Los Angeles, New York)
M
Golf World
M
Golf World Monday Email
M
Scottsdale Republic
M
Southwest Airlines’ Spirit Magazine
M
Travel + Leisure (Region: Chicago, Los Angeles, New York)
M
Travel Direct Email (Market: Meetings)
M
TripAdvisor Scottsdale Destination Page
M
Arizona Fall League Sponsorship
M
Connect Magazine (Market: Meetings)
M
emiles Frequent Flyer Loyalty Reward Program
M
Executive Travel (Market: Meetings)
M
Facebook
M
Golf News Now (Region: Canada, Market: Golf Trade)
M
Google Pay-Per-Click (Region: United States and Canada)
M
Ignite (Region: Canada, Market: Meetings)
M
M&C Magazine (Market: Meetings)
M
Rejuvenate Magazine (Market: Meetings)
M
Smart Meetings
M
Travelocity
M
Urban Daddy Email (Region: Chicago, Los Angeles, New York, San Francisco)
M
Westchester Magazine (Region: New York)
C
New York Media Mission (AOT), 11/15
C
Toronto Media Marketplace (AOT), 11/16
C
Culinary Media FAM
S
Canadian Meetings FAM, 11/20-23
S
Southern California Sales Mission
S
Rejuvenate Marketplace (San Jose), 11/8-10
S
Smart Mart (San Diego), 11/18
T
World Travel Market (London), 11/7-10
T
Vancouver & Seattle Travel Agent Sales Mission & Client Event, 11/14-18
T
EIBTM Trade Show (Barcelona), 11/29-12/1
December 2011 | Expand
M
Arizona Highways
M
CVB Leisure Visitor Email Landing Page
M
Departures (Region: Chicago, Los Angeles, New York)
M
Food & Wine (Region: Chicago, Los Angeles, New York)
M
Golf Digest (Region: Canada, Chicago, Los Angeles, New York, San Francisco)
M
Golf World
M
Scottsdale Republic
M
Travel + Leisure (Region: Chicago, Los Angeles, New York)
M
Travel Direct Email (Market: Meetings)
M
TripAdvisor Scottsdale Destination Page
M
Collaborate Magazine (Market: Meetings)
M
Facebook
M
Golf News Now (Region: Canada, Market: Golf Trade)
M
Google Pay-Per-Click (Region: United States and Canada)
M
Google Search & Facebook Events – Rock ‘n’ Roll Arizona Marathon, Fiesta Bowl, Barrett-Jackson Collector Car Auction, Waste Management Phoenix Open, Celebration of Fine Art, Christmas
M
Rejuvenate Magazine (Market: Meetings)
C
Scottsdale Media Golf Classic
C
Chicago Media Mission
C
International Media Golf Shoot Out (AOT; Tucson)
S
Holiday Showcase (Chicago), 12/15
S
Local Client Event
S
SITE Southeast, 12/11-14
T
National Tour Association Trade Show (Las Vegas), 12/5-9
T
US Airways Vacations Call Center Product Training (Tempe)
January 2012 | Collapse
M
AFAR
M
Architectural Digest (Region: California, Delaware, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Nevada, New York, Pennsylvania, Texas, Virginia, Washington D.C.)
M
Arizona Highways
M
Conde Nast Traveler (Region: California, Chicago, Nevada, New York)
M
CVB Leisure Visitor Email Landing Page
M
Destination Weddings & Honeymoons (Region: Canada)
M
Golf News Now (Region: Canada, Market: Golf Trade)
M
Ignite (Region: Canada, Market: Meetings)
M
M&C Magazine (Market: Meetings)
M
New York Times Magazine
M
Robb Report
M
Scottsdale Republic
M
Travel Adventure Consumer Show (Region: Chicago, New York)
M
Travel Direct Email (Market: Meetings)
M
TripAdvisor Scottsdale Destination Page
M
Cable TV (Region: Chicago, Denver, Minneapolis, New York, San Francisco)
M
Clear Channel Outdoor Billboards (Region: Chicago, Minneapolis, New York)
M
Custom Marketing Group Insert – Globe & Mail, Toronto Star, Calgary Herald, Vancouver Sun, Edmonton Journal, Montreal Gazette (Region: Canada)
M
emiles Frequent Flyer Loyalty Reward Program
M
Facebook
M
Google Pay-Per-Click (Region: United States and Canada)
M
Google Search & Facebook Events – Rock ‘n’ Roll Arizona Marathon, Fiesta Bowl, Barrett-Jackson Collector Car Auction, Waste Management Phoenix Open, Celebration of Fine Art, Valentine’s Day, Spring Training
M
National Geographic Traveler
M
Native Trails Promotion
M
Southwest Airlines’ Spirit Magazine
M
Travelocity
M
Urban Daddy Email (Region: Chicago, Los Angeles, New York, San Francisco)
M
Vancouver Magazine
M
Westchester Magazine (Region: New York)
C
Waste Management Scottsdale Open Media FAM, 1/12-1/16
C
Los Angeles Media Marketplace (AOT), 1/24
C
Waste Management Phoenix Open Media FAM, 1/30-2/6
S
Toronto Sales Mission & Client Event, 1/17-19
S
HelmsBriscoe ABC (Reno), 1/25-27
S
PCMA (San Diego)
T
Vancouver/Seattle Travel Agent Sales Mission & Client Event, 1/16-20
February 2012 | Collapse
M
Arizona Highways
M
Colorado Avid Golfer
M
Conde Nast Traveler (Region: California, Chicago, Nevada, New York)
M
CVB Leisure Visitor Email Landing Page
M
CVB Quarterly Meetings Email
M
CVB Quarterly Travel Trade Email
M
Destination Weddings & Honeymoons (Region: Canada)
M
Golf News Now (Region: Canada, Market: Golf Trade)
M
Golf World
M
Scottsdale Republic
M
Travel Adventure Consumer Show (Region: San Francisco)
M
Travel Direct Email (Market: Meetings)
M
TripAdvisor Scottsdale Destination Page
M
AFAR
M
AOT Official State Visitor Guide
M
Cable TV (Region: Chicago, Denver, Minneapolis, New York, San Francisco)
M
Clear Channel Outdoor Billboards (Region: Chicago, Minneapolis)
M
Colorado Avid Golfer
M
Facebook
M
Google Pay-Per-Click (Region: United States and Canada)
M
Google Search & Facebook Events – Rock ‘n’ Roll Arizona Marathon, Fiesta Bowl, Barrett-Jackson Collector Car Auction, Waste Management Phoenix Open, Celebration of Fine Art, Valentine’s Day, Spring Training
M
Ignite (Region: Canada, Market: Meetings)
M
National Geographic Traveler
M
New York Times Magazine
M
Rejuvenate Magazine (Market: Meetings)
M
Robb Report
M
Southwest Airlines’ Spirit Magazine
M
United Airlines’ Hemispheres
M
Westchester Magazine (Region: New York)
C
Toronto/Montreal Media Mission, 2/6-10
C
San Francisco Media Event, 2/15
C
Scottsdale/Sedona Canadian Media FAM, 2/27-3/2
C,T
Mexico City Media & Sales Mission, 2/20-24
S
Kansas City & St. Louis Sales Calls
S
Destination Showcase (Washington D.C.)
S
Washington D.C. Sales Mission & Client Event
S
MPI Meetings Exploration Conference (Atlanta)
S
MPI Northern California Chapter (San Francisco)
T
Dallas Travel Agent Sales Mission & Client Event, 2/13-16
T
Go West Summit, 2/6-9 (Las Vegas)
March 2012 | Collapse
M
CVB Leisure Visitor Email Landing Page
M
Executive Travel (Market: Meetings)
M
Golf News Now (Region: Canada, Market: Golf Trade)
M
Scottsdale Republic
M
Travel Direct Email (Market: Meetings)
M
TripAdvisor Scottsdale Destination Page
M
AFAR
M
Destination Weddings & Honeymoons (Region: Canada)
M
Facebook
M
Google Pay-Per-Click
M
Google Search & Facebook Events – Spring Training, Culinary Festival, Spring Break
M
National Geographic Traveler
M
Smart Meetings
M
United Airlines’ Hemispheres
C
Southern California Media Mission
C,T
ITB Trade Show (Berlin), 3/7-11
S
Chicago Sales Mission & Client Event
S
Houston Sales Calls
S
Meetings Industry Council of Colorado Trade Show (Denver), 3/8
S
Spring Training Meetings FAM
T
German Sales Mission, 3/26-30
April 2012 | Collapse
M
Architectural Digest (Region: California, Delaware, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Nevada, New York, Pennsylvania, Texas, Virginia, Washington D.C.)
M
CVB Leisure Visitor Email Landing Page
M
Scottsdale Republic
M
TripAdvisor Scottsdale Destination Page
M
Golf News Now (Region: Canada, Market: Golf Trade)
M
Google Pay-Per-Click
M
Google Search & Facebook Events – Spring Break
M
Ignite (Region: Canada, Market: Meetings)
C,T
Pow Wow Trade Show (Los Angeles), 4/21-25
C
Girls Getaway Media FAM
S
Atlanta Sales Mission & Client Event
S
Local Meetings FAM
S
New York & Philadelphia Sales Mission & New York Client Event
S
Seattle & Portland Sales Mission
S
Collaborate Marketplace (Las Vegas), 4/25-27
S
Conference Direct APM (Orlando), 4/29-5/3
S
NASC Sports Symposium
T
Los Angeles Sales Mission & Client Event, 4/9-13
T
U.S. Travel Association’s International Pow Wow (Los Angeles), 4/21-25
May 2012 | Collapse
M
CVB Leisure Visitor Email Landing Page
M
CVB Quarterly Meetings Email
M
CVB Quarterly Travel Trade Email
M
Golf World Monday Email
M
Scottsdale Republic
M
TripAdvisor Scottsdale Destination Page
M
Connect Magazine (Market: Meetings)
M
Executive Travel (Market: Meetings)
M
Google Pay-Per-Click
M
Google Search & Facebook Events – Summer
M
Robb Report
M
Smart Meetings
C
Travel Media Association of Canada (New Brunswick), 5/2-5
C
German Media Mission (AOT), 5/7-11
S
GWSAE (Washington D.C.), 5/3
S
North Carolina Sales Calls
S,C
Sunsational Meetings FAM
S
Ohio Sales Mission
S
Orange County MPI Education & Client Event
T
Local Travel Agent Client Event, 5/12
T
IMEX Meeting & Incentive Trade Show (Frankfurt), 5/22-24
June 2012 | Collapse
M
CVB Leisure Visitor Email Landing Page
M
Scottsdale Republic
M
TripAdvisor Scottsdale Destination Page
M
Google Pay-Per-Click
M
Google Search & Facebook Events – Summer
M
Robb Report
C
PRSA Travel & Tourism (Columbus, Ohio), 6/3-6
C
Travel Classics International (Wales), 6/7-10
C
United Kingdom Media Mission, 6/11-15
S
Boston Sales Calls
S
Minneapolis Sales Mission & Client Event
S
AIBTM (Baltimore), 6/19-21
S
FICP Education Forum
S
New England SAE Exhibition
Our Plan
DMG 2010-2011 CoverTo be a part of the CVB’s journey to boost marketing and sales programs, which will ultimately help drive additional visitors and groups to the Scottsdale area and your business, review the 2011-12 Destination Marketing Guide.
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